In news no creative wants to hear, a Chinese media and public relations giant has ditched human copywriters and graphic designers in favor of artificial intelligence.
In an internal staff memo seen and reported(Opens in a new window) by Bloomberg News, Bluefocus Intelligent Communications Group Co. says it will use ChatGPT-like generative AI models instead of external copywriters and creatives.
The memo reads: “To embrace the new wave of AI generated content, starting today we’ve decided to halt all spending on third-party copywriters and designers.”
On Thursday, when the news broke, shares in Bluefocus climbed 19% before falling more than 6% Friday. The Chinese media company says(Opens in a new window) it serves clients like Samsung, Canon, and BMW.
According to Bloomberg, the $3 billion company has reached out to Alibaba Group Holding Ltd. and Baidu Inc. in a bid to license their AI technology.
Bluefocus did not immediately respond to PCMag’s request for comment.
