TBC UZ Drives Customer Engagement and Improves Loyalty With Launch of Credit Card

credit card

Looking to elevate the credit card experience for consumers in Uzbekistan, TBC Bank Uzbekistan (TBC UZ), a digital bank in the country, has launched its first credit card product. 

Some of the benefits of the new credit product include a rapid approval process, free issue and delivery, a 55-day interest-free period, as well as competitive APR and minimum payment requirements on the market.  The new revolving credit product will play a key role in the rapid development of TBC UZ’s digital banking ecosystem. It will drive customer engagement, increase loyalty and enable easy access to adjacent services in Central Asia.

In addition to TBC UZ, the ecosystem includes digital payments app Payme and Payme Nasiya, a fast-growing instalment credit business.

The launch of Osmon Card comes as TBC continues to broaden its product offering in the country and expand access to digital financial services. It also follows the recent introduction of Salom Card, a flagship debit card set to become the entry point into the entire TBC UZ ecosystem.

Nika Kurdiani, CEO of TBC Group operations in Uzbekistan commented: “The launch of Osmon Card is another important step in our quest to make financial services simpler and more enjoyable for our customers. We have the best team in the market, with a deep expertise in running a credit business and a focus on profitability, and we continue to scale our operations successfully in Uzbekistan.

“The launch of this new product is a step forward in diversifying our offerings, penetrating the market further, and promoting financial inclusion in the country. It comes amidst a productive year where we have secured significant wholesale funding from a wide range of institutions, launched exciting new products and signed strategic agreements with international partners, highlighting our continued success in Uzbekistan.”

Partnering for success

TBC Uzbekistan has sealed strategic partnerships with Visa and Mastercard and secured a total of $105million in wholesale funding in 2024.

This includes a $40million loan from FMO (Dutch entrepreneurial development bank), credit lines from Swiss impact investor responsAbility Investments AG totalling $20million, $25million debt financing from BlueOrchard, a $10million loan from EBRD and a $10 million loan from the Global Gender-Smart Fund (GGSF) via Triple Jump. TBC has also recently issued its first ever local-currency bond in Uzbekistan.

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