While the researchers describe Fugatto as just the first step “towards a future where unsupervised multitask learning emerges from data and model scale,” Nvidia is already talking up use cases from song prototyping to dynamically changing video game scores to international ad targeting. But Nvidia was also quick to highlight that models like Fugatto are best seen as a new tool for audio artists rather than a replacement for their creative talents.

“The history of music is also a history of technology,” Nvidia Inception participant and producer/songwriter Ido Zmishlany said in Nvidia’s blog post. “The electric guitar gave the world rock and roll. When the sampler showed up, hip-hop was born. With AI, we’re writing the next chapter of music. We have a new instrument, a new tool for making music—and that’s super exciting.”