Intuit Assist Transforms Small Business Finances

Discover how Intuit Assist uses AI to streamline financial operations like invoicing and expense management for small businesses Imagine you’re a small business owner. Your day is packed with myriad tasks, from managing staff and sourcing products to marketing campaigns and customer service. Now, add to that the delicate balancing act of keeping an eye on your company’s finances. It sounds daunting, doesn’t it? Small business owners often find themselves juggling an average of ten different digital solutions to keep their operations running. Such fragmentation not only breeds inefficiencies but also deviates their focus from critical growth and customer satisfaction areas. Enter Intuit Assist. This revolutionary AI-powered solution uses Intuit’s proprietary GenOS technology to redefine small business financial management. Imagine an always-on virtual financial team that transforms email conversations into estimates, handwritten notes into professional invoices, and ensures timely payment collections with intelligent reminders. Intuit Assist provides these large enterprise benefits to eager small business owners. AI-driven automation for day-to-day tasks Specifically designed for QuickBooks, Intuit Assist offers a ‘done-for-you’ solution using state-of-the-art AI technology. The system, embedded within Intuit’s ecosystem, cleverly provides personalised suggestions and smooth tools. Entrepreneurs can effortlessly create estimates, bills and payment reminders with minimal manual input, drastically reducing the time spent on these activities. Dave Talach, Senior Vice President of Product at Intuit QuickBooks, states: “With Intuit Assist, customers can leverage connected tools and services to manage and grow a business effectively. It’s a game changer, empowering business owners to operate as though they have a substantial team in the background.” Historically, small businesses struggle with the manual labour of managing financial documents. On average, business use up to ten different digital platforms, which can lead to inefficiencies and a fragmented financial overview. Intuit Assist addresses these issues head-on by automating time-consuming data entry and financial record-keeping processes.

Streamlining financial operations

The standout feature of Intuit Assist is its ability to convert communications and documents into actionable financial data. Simply by forwarding a client’s email or uploading a picture of a handwritten note, the system promptly creates an accurate estimate or invoice, ready for review and dispatch. Moreover, chasing overdue payments—an essential factor for maintaining adequate cash flow—becomes simpler. Intuit has found that transactions are 10% more likely to be paid in full and on time using their AI-generated personalised reminders. This feature alone enhances businesses’ chances of receiving payments approximately five days quicker. Dave emphasises: “These AI-powered automations, coupled with our trusted experts and key solutions across Intuit’s platform, offer experiences that assist customers in growing their business while significantly cutting back on manual tasks.”

Boosting bookkeeping accuracy

Beyond invoicing and payment reminders, Intuit Assist also targets bookkeeping precision. It extracts transaction details from receipts, automatically categorises expenses, matches transactions conducted through other QuickBooks products with respective bank transactions, and even offers access to real-time human expert advice for further financial management. Additionally, Intuit Assist isn’t confined to QuickBooks users. It’s integrating into other Intuit platforms such as TurboTax, Credit Karma and Mailchimp, thus providing a comprehensive ecosystem capable of enhancing every aspect of financial management—from optimising sales pipelines and marketing strategies to streamlining tax preparations. The underlying GenOS technology ensures that Intuit’s suite of AI tools offers personalised intelligence, empowering users to make sound financial decisions efficiently and confidently. Recognising the centrality of ethical considerations in technology deployment, Intuit ensures adherence to responsible AI principles, addressing key concerns around data privacy and security as they continuously refine their offerings. For business owners like Kim Cross of Zhi Bath & Body, Intuit Assist has been a game changer. “Previously, I spent most of my time on manual, administrative tasks which hindered me from focusing on core activities like helping people or developing new products. “Now, workflows are much more streamlined. Just last week, I transformed meeting notes into a sales-driving estimate in no time,” Kim concludes.  

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