International and local game developers are taking note of the mobile gaming and esports scenes in Saudi Arabia as the market’s value is revealed to be $1.8billion. This is only the beginning though as 67 per cent of the population have classified themselves as gamers. As popularity continues to grow, organisations are looking to establish a foothold in the scene: the latest to do so is PayerMax, the payments solutions provider.
PayerMax has reaffirmed its commitment to empowering the Saudi mobile gaming industry as the inaugural Esports World Cup kicks off in Riyadh. The payments solution provider has become the first Asian fintech to participate in the Regional Headquarters Programme (RHQ) and obtain an RHQ licence in the country.
The globalisation and upgrading of the game industry is a systematic project. Major game companies face a highly heterogeneous global market, and the problems they encounter are often diverse. In this context, finding a partner that can provide one-stop solutions and rich service content is becoming more and more important for game companies.
Specifically in Saudi Arabia, 32 per cent of gamers are average spenders on mobile games and 12 per cent are big spenders. The average revenue per user (ARPU) in the mobile games market is projected to be $85.47 in 2024. Payment platforms need regionally targeted risk control strategies for both game companies and end users.
PayerMax offers tailored payment solutions for different use scenarios, like in-app purchases, game webshop top-ups, micro incentives, and more, supporting both mobile game developers and passionate Saudi gamers.
“The thriving Esports scene in Saudi Arabia showcases the immense potential of the mobile gaming industry,” says Wang Hu, co-founder at PayerMax. “PayerMax is proud to be a part of this exciting ecosystem. Our innovative payment solutions empower gaming developers to create exceptional gaming experiences while ensuring a smooth and secure experience for gamers in Saudi.”
How is PayerMax impacting the sector?
PayerMax is helping the Saudi gaming sector in a variety of ways. It provided payment marketing campaign support during an in-app event for a popular game app. This helped the developer achieve double the transaction volume and paying users during the event. Not to mention, this contributed to a year-on-year increase in the use of specific payment methods. Transaction volume increased by 153 per cent, the number of successful orders increased by 180 per cent.
The payments solutions provider is also working to ensure fraud payments are kept in check. PayerMax employs a proprietary real-time anti-fraud system to detect abnormal payment behaviour and block suspicious transactions through phone alerts and other means. During the trading process, the transaction data is also analysed in real-time through machine learning models and strategies to intercept risky trades.
