Apple’s latest research about running large language models on smartphones offers the clearest signal yet that the iPhone maker plans to catch up with its Silicon Valley rivals in generative artificial intelligence.
The paper, entitled “LLM in a Flash,” offers a “solution to a current computational bottleneck,” its researchers write.
Its approach “paves the way for effective inference of LLMs on devices with limited memory,” they said. Inference refers to how large language models, the large data repositories that power apps like ChatGPT, respond to users’ queries. Chatbots and LLMs normally run in vast data centers with much greater computing power than an iPhone.
The paper was published on December 12 but caught wider attention after Hugging Face, a popular site for AI researchers to showcase their work, highlighted it late on Wednesday. It is the second Apple paper on generative AI this month and follows earlier moves to enable image-generating models such as Stable Diffusion to run on its custom chips.
Device manufacturers and chipmakers are hoping that new AI features will help revive the smartphone market, which has had its worst year in a decade, with shipments falling an estimated 5 percent, according to Counterpoint Research.
Despite launching one of the first virtual assistants, Siri, back in 2011, Apple has been largely left out of the wave of excitement about generative AI that has swept through Silicon Valley in the year since OpenAI launched its breakthrough chatbot ChatGPT. Apple has been viewed by many in the AI community as lagging behind its Big Tech rivals, despite hiring Google’s top AI executive, John Giannandrea, in 2018.
While Microsoft and Google have largely focused on delivering chatbots and other generative AI services over the Internet from their vast cloud computing platforms, Apple’s research suggests that it will instead focus on AI that can run directly on an iPhone.
Apple’s rivals, such as Samsung, are gearing up to launch a new kind of “AI smartphone” next year. Counterpoint estimated more than 100 million AI-focused smartphones would be shipped in 2024, with 40 percent of new devices offering such capabilities by 2027.
