Just because LG is shying away from typical smartphone release cycles doesn’t mean it will have nothing big to show in 2018. Well-known leaker Evan Blass has heard that LG is planning to unveil a new flagship phone, nicknamed Judy. The star attraction, as with the G6, would be the display — though not for the usual reasons like size or resolution. Judy would have a 6.1-inch, 18:9 ratio screen whose MLCD+ technology (which includes white sub-pixels) promises a high 800-nit brightness while consuming 35 percent less power than a typical IPS LCD panel. You could use the phone outside on a sunny day without killing your battery as quickly as usual.
After that? Mostly, LG would be ticking checkboxes on what you’d hope for in a 2018 smartphone. You’d get a Snapdragon 845 processor (albeit with ‘just’ 4GB of RAM), dual 16-megapixel rear cameras with glass optics and f/1.6 apertures, stereo speakers, HDR visuals, water resistance and wireless charging. Logically, the AI camera technology from the upcoming V30 upgrade would also make the cut.
Don’t expect to see it at Mobile World Congress later in February. Reportedly, LG launches Judy in June — later than usual for the company, and certainly later than Samsung’s Galaxy S9. The company will have to convince buyers that it was worth the wait, and a clever display will only go so far.
It’s officially called Differential Privacy, where the data that Apple collects on its users gets scrambled so it can’t identify people personally. That means “we see general patterns, rather than specifics that could be traced back to you” in Apple’s own words.
Google, in contrast, likes to suck up as much personal information as it can on you to create much more personal services, and very much sees specifics about you—you can read its privacy policy here (and don’t forget the policy of Samsung or LG or whichever company makes your phone).
Of course the question of how much data gets collected—data that can be linked to you personally—is a slightly separate one to how that data gets used. Google would say it’s using all the information it collects in a responsible and helpful way, something you may or may not be confident in accepting at face value.
“We collect information to provide better services to all of our users—from figuring out basic stuff like which language you speak, to more complex things like which ads you’ll find most useful, the people who matter most to you online, or which YouTube videos you might like,” says Google in its privacy policy. In other words, it knows you better, and that helps Google Assistant know what you need or helps Google search offer up more relevant results. Whether or not the privacy trade-off is worth it is up to you.
There’s no doubt Apple is less interested in profiling its users and serving up adverts to them, and more interested in making a stand for user privacy. Google admits it collects more data, but promises to be careful with it—so it ultimately comes down to how much you trust these giant tech companies as to whether you’re more comfortable using iOS or Android on your phone.
Compatibility
We know Apple’s approach by now: It may half-heartedly support iTunes for Windows and Apple Music for Android, but it really wants its users to be running Apple hardware and software and nothing else. The HomePod is just the most recent example of this, with no support for Spotify (unless you use Airplay) or Android.
It’s always been the case that iOS is fantastic if you like Apple’s way of doing things, because you don’t get much choice otherwise. There are no launchers to reskin the OS with, for example, though customization is a different issue really, and we’ll get on to apps in the next section.
What we want to talk about here is ecosystems rather than iOS and Android specifically: Start getting invested in the Apple one, with your HomePods and Apple TVs and iCloud, and it’s very hard to get out. Sign up with Google for your email, your cloud storage, and your photos, and you can jump between platforms much more easily, whether that’s macOS, Windows, and Chrome OS, or iOS and Android.
Compare the process of switching from Android to iOS with a Google account, which basically involves downloading and signing into a few Google apps, with the process of going in the other direction with an Apple account—you can get your emails and calendars set up on Android, just about, but there’s no support for iCloud, or Apple Photos, or your iTunes movies.
That said, the ubiquity and popularity of iPhones means other manufacturers have to offer support for them, so your choice of compatible devices actually ends up being bigger. Pick iOS and you can choose an Apple Watch or an Android Wear device for your next smartwatch or beam content to an Apple TV or a Chromecast, or send audio to a HomePod or an Amazon Echo. Go for Android and those other Apple-made devices aren’t an option for you.
As we’ve said, this is more about Apple’s and Google’s apps and services rather than iOS and Android specifically, but if you’re on iOS and think there’s even a chance you might one day jump the fence to Android, it’s a good idea to use Google for your apps and services—or just stick to neutral options like Netflix and Spotify that don’t care what mobile operating system you’re running.
It also means if you’ve got a home with an Apple TV, a MacBook, and a HomeKit-compatible light system, you’re going to find life much easier with an iPhone—your choice of other gadgetry and cloud services goes a long way towards your choice of smartphone OS.
Security
As with macOS vs Windows, the security outlook for iOS vs Android is stacked heavily in Apple’s favor: There’s more malware aimed at Android devices, it gets through more often, and security updates are slower in rolling out (not least because Google’s hardware partners are involved as well as Google).
iPhones aren’t invulnerable to hacking attempts, but they’re much more tightly locked down, and you don’t have to worry about security quite so much. This does mean apps are sometimes restricted in what they can do (see the next section), but the benefit is that malicious apps can’t take control of your device so easily.
