Retail Sales: Consumers Shrug Off Higher Prices and Buy in July
The urge to splurge resurged in July as consumers shrugged off inflation and visited on-site retailers to conduct their everyday spending.
As reported by the Commerce Department on Thursday (Aug. 15), retail sales, unadjusted for inflation, were up 1% in July, well above the consensus estimates for a 0.4% boost.
Overall, 10 of 13 spending categories tracked by the government were higher in the month.
The only categories to show some slippage were, arguably, tied to discretionary spending: sporting goods and hobby-related item retailers saw sales tick down by 0.7% month over month, clothing stores were 0.1% lower month on month and miscellaneous store retailers saw sales drop by 2.5%.
People still congregated at neighborhood eateries, though at a slower pace than they were buying groceries. Sales at eating and drinking establishments were up 0.3% in the latest period, outpaced by spending at grocery stores, which gained 1%.
There was some momentum in non-store (read: online) retailing as well, as sales in this category were up 0.2%, after declining in June, indicating that promotional activities were having a positive impact on sales, such as through Prime Day. Electronics store spending gathered 1.6%.
The July data sent stocks soaring (up 1% in early Thursday trading), and there is, as always, intense focus on when (apparently, not if) the Federal Reserve will cut interest rates. The consensus seems to be that we’ll see a cut as soon as next month.