Uber Eats Launches AI Features to Assist Users with Recommendations

Uber Eats has unveiled an AI assistant to help users find bargains on popular restaurants, discover new dishes, and reorder preferred meals. Uber Eat’s AI chatbox will also help users to plan their meals, find deals on grocery items, and ultimately order those ingredients to manage their food budget. Another related feature, Uber Eats Sales Aisle, includes a personalized list of items as well as deals and promotions on those items. All of this makes it convenient for users to find and shop in one consolidated section, without having to spend a significant amount of time scrolling through the app.

Integrating AI Within a Shopping Experience

With the popularity of artificial intelligence (AI) increasing, more businesses are seeking new use cases to incorporate this cutting-edge technology within their operations. This is particularly the case on food delivery platforms, where it may often feel daunting for the consumer, having to scroll endlessly through an app until they finally end up on a cuisine they’re happy with. Taking the guesswork out of where to order from will ultimately give consumers the  personalized experience and convenience they crave. Uber Eats has upped the ante on its AI investment in an effort to keep up with its direct competitors, including DoorDash and Instacart, who have also bet big on the technology. In May, Instacart launched “Ask Instacart,” an AI-supported search tool that offers assistance on any questions customers may have about their grocery needs. Embedded into the search bar of the app, it offers product recommendations, product details, as well as dietary considerations. Meanwhile, DoorDash is following suit, developing its own AI chatbot, “DashAI,” to expedite food ordering, as well as assist customers with curated restaurant recommendations,  according to Bloomberg Law. And last month, the company launched an AI-powered voice ordering solution for restaurants to take in phone orders more efficiently.