JC Penney Co. Inc. JCPNQ, -3.18% announced the launch of its Cyber Days on Monday shopping event to kick off the holiday season.
Extending through Oct. 14, the event will overlap with Amazon.com Inc.’s AMZN, +4.75% delayed Prime Day event, which is expected to drum up nearly $10 billion in sales.
JC Penney will also offer Black Friday promotional pricing through the month of November.
JC Penney filed for bankruptcy in May. Groupon Inc. GRPN, +0.75% has also announced discounts on deals for local businesses.
And Target Corp. TGT, +0.52% is offering its own Deal Days.
J.C. Penney shares have lost more than 78% of their value for the year to date while the S&P 500 index SPX, +1.64% has gained 9.7% for the period.