HeyBryan Media Inc (CSE: HEY) is Disrupting the Home Improvement Industry Using a Proven Formula and a Very Well Known Brand
How many times did you hear of a new, disruptive technology only to find out it had already taken a rise and you missed the initial lift? Was it Uber? Or maybe you’re old enough to remember missing the Amazon boat.
We have all encountered those amazing disruptor companies that move into a sector and displace the status quo making their early investors very wealthy in the process. But there are very few that you can see coming out of the gate with all the right moves. That’s what we’ve identified in a new Canadian company just hitting the ground running, HeyBryan Media Inc (CSE: HEY).
We download dating apps to find LTRs (long-term relationships) and romance. Why not use an app to invest in the home you love? A new app, HeyBryan, seeks to set your home up with trusted home-service experts.1 Several factors make this app and the media company behind it very appealing for investors. So, we break down the app here and explain why it has investors so excited, even in the early stages.
First, though, you need to understand how the HeyBryan app from HeyBryan Media Inc (CSE: HEY) works.
The name comes from Bryan Baeumler, HGTV and HGTV Canada personality and one of the country’s most trusted contractors. The app – available now in parts of Canada – connects homeowners with vetted, qualified, and insured home service experts in their area.
For homeowners, it features real customer ratings and reviews of home service experts. This streamlines the process of finding and vetting home service experts. For the experts, the app exposes them to a broad new set of clients. It also gives home improvement contractors control as they set their rates and schedules. The app guides homeowners to describe the specific services they need, meaning workers show up with the equipment and skills to complete the job. Even payments process through the platform, making that part of the job easier for both homeowners and companies.
Baeumler and HeyBryan CEO Lance Montgomery describe the app in this short video2
Ease of use isn’t the only reason investing in this app makes sense. It also comes at a crucial time in economic history. New homes are costly. Moving is expensive. At the same time, our housing stock is aging, meaning many families need to either sell or invest in significant improvements.
Should I Stay or Should I Go?
Families sell homes for a myriad of reasons. Children are born, children move out, and parents age. At each of these transitions, families must ask themselves if their current home meets their needs. They also face the difficult question of whether it makes more sense to renovate or move. For many, renovating a home makes more financial and emotional sense than buying new.3
A Zillow Housing Aspirations Report from October 2018 showed that 76% of Americans would rather upgrade their homes than make a down payment on a new home. As we age, the preference gets more pronounced. Among retirees, 91% would rather renovate than move.
A December 2018 article in U.S. News & World Report details 7 reasons that renovating makes more sense than buying new. The list includes everything from affordability to safety.4 A 2017 poll by CIBC, a leading Canadian-based global financial institution, shows that 56% of those polled were choosing to renovate instead of selling and buying a new home.5
While all that makes sense, renovations are not easy. The average homeowner doesn’t have the skills, knowledge, or time to safely and efficiently complete renovations. The Canadian Home Builders’ Association urges homeowners planning renovations to seriously consider hiring professionals.6
“Getting in over your head can end up costing more money, and frustration, than hiring professional help in the first place,” the website cautions.
That brings us to the second reason HeyBryan (CSE: HEY) makes sense. Finding and hiring a qualified home service expert is a daunting and time-consuming process.
Hiring Contractors is Frightening. HeyBryan is Friendly.
Horror stories about unscrupulous contractors lurk at every turn. Ask anyone you know, and they’ve got a story of shoddy workmanship or contractors who ran weeks behind and hundreds of dollars over budget.
HeyBryan Media Inc (CSE: HEY) alleviates those concerns. The app promises to run background, security, and criminal checks on contractors. Those who have the best customer reviews get ranked higher, so there’s a powerful incentive to finish projects on time and on budget. The app even gives customers the estimated cost up front, so you know what you’re getting into before the contractor sets foot on your property.
The Canadian Office of Consumer Affairs recommends meeting at least three contractors and compare their quotes for your job.7 It suggests asking for references and making sure the contractors are certified. HeyBryan simplifies the process of finding three contractors with the qualifications and references you want.
The HeyBryan app gives people all that information in a format they already trust, bringing us to Reason #3 in support of this app.
Homeowners Trust Bryan
People love celebrities. And they love to own the brands that celebrities endorse. Social Media Week explored the trend in a September 2015 article.8 Remember in 1984 when Nike launched its Nike Jordan brand? The shoes became one of the hottest items around. More than a decade later, in 2009, Jordan continued to boost Nike’s bottom line with the Jordan brand taking 75% of the basketball shoe market.
A September 2010 article in AdAge, quoted sources as saying that celebrity endorsements have increased sales by up to 20%. Some companies saw stocks rise by .25% on the day a deal is announced.9
Bryan Baeumler’s celebrity status is unquestionable.
Island of Bryan, featuring Baeumler, is the #1 rated show in HGTV Canada’s history. Baeumler’s television career goes back over a decade and he’s also appeared in top-rated shows such as Bryan Inc., House of Bryan, Leave it to Bryan, Disaster DIY, and Home to Win.
The Baeumler brand also includes Baeumler Construction, Baeumler Approved, Baeumler Productions, Baeumler Media and the newly-launched, Baeumler Family Foundation for Kids. Each company is known for professionalism and quality workmanship. Bryan is also currently a spokesperson for RBC Royal Bank.
Some sources estimate his net worth at $20 million.10
As a millionaire several times over, Bauemler seems like a prime candidate to support the status quo. This app, though, says otherwise. Homeowners will trust his opinion that it’s time to change the industry. And the market loves companies that disrupt the status quo, giving us a fourth reason to support HeyBryan Media Inc (CSE: HEY).
The Market Loves Disruptors
A disruptor is an innovation that creates a new market and disrupts or changes the existing market. The term gets a lot of attention these days. In fact, CNBC issues a Disruptor 50 List every year.11
Don’t let the term disruptor frighten you away. Disruptors aren’t new.12
The Ford Motor Company made the automobile available to many people, forever changing transportation and disrupting the carriage business. Digital photography replaced film. Amazon changed retail. The Uber app disrupted transportation without purchasing a fleet of vehicles or employing any drivers. These companies – and their investors – made a fortune from industries that didn’t exist a decade earlier.
HeyBryan has the real ability to disrupt the home improvement industry. First rolled out in the booming Vancouver market in Canada, the service has just rolled out in Canada’s largest urban market of Toronto. Baeumler and Montgomery say they plan to keep expanding into new markets, in hopes of replicating their plan on a global scale.13
Here’s Why Investors Are Loving HeyBryan Media Inc. (CSE: HEY) and Its New App:
The HeyBryan app is positioned to disrupt the home improvement market, which is good news for investors. In the past, many leading disruptors have proven to be winners, especially for early investors. HeyBryan Media Inc (CSE: HEY) hits all the right notes to be another success story:
- Home repair and maintenance is a growing industry throughout the world, reaching over $49 billion in Canada in 2018
- A real need for this service exists, both for homeowners and contractors
- The app leverages Baeumler’s celebrity significant status and construction expertise in its brand
- A small-scale 2018 launch in Canada allowed the team to work out the kinks and successfully move to new markets13
- The app easily works in nearly any location where people live
- The company is generating revenue with active contractors working through it daily. That provides critical data on the value of the app.13
- Consumers are already accustomed to turning to their phones for information and services, so the platform is familiar and trusted
For more information on HeyBryan Media Inc., we suggest checking out their website at https://heybryan.com and tracking the news of their fast paced growth. HeyBryan Media Inc (CSE: HEY). is listed on the Canadian Stock Exchange, symbol (CSE: HEY)
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