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Walmart and Target hosting car seat recycling events in September. What you need to know.

Target and Walmart are offering dueling incentives to keep car seats out of landfills.

In September, which is National Baby Safety Month, the two retailers are holding in-store trade-in events to recycle the old car seats.

Target’s trade-in event returns Sept. 3 and through Sept. 13. Get a 20% coupon on select baby gear in exchange for an old car seat.

On Sept. 16, Walmart kicks off its first car seat recycling event at nearly 4,000 stores. For the two-week period through Sept. 30, for trading in a used car seat, get a $30 gift card that “can be used on any item in stores or on Walmart.com,” the company told USA TODAY in a statement.

Melody Richards, Walmart Baby vice president, said in a statement, that safety is a top priority for the retailer’s baby department.

“We wanted to use our size and scale to create an event that offered unprecedented access to trade in an outgrown car seat for a gift card – perfect for using on your baby’s next car seat,” Richards said.

Tom Szaky, CEO and founder of TerraCycle, the company that will be recycling car seats collected at Walmart, said that through the event they “expect to divert the plastic equivalent of approximately 35 million water bottles from landfills.”

Since Target introduced its first car seat trade-in program in April 2016, half a million car seats and more than 11.9 million pounds of materials have been recycled.

Target’s trade-in event

Walmart car seat recycling event

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