Despite the charred sneakers and gashed socks that resulted from the brand’s Colin Kaepernick ad campaign, Nike shares hit an all-time high this week. And LeBron James, who, alongside Serena Williams and other athletes, appeared with Kaepernick in the commerical, took a little time to boast on Twitter.
Kaepernick’s taken more heat for speaking out politically than any athlete in a generation, but James also has a history of political action. Last month, President Trump attacked James’s intelligence via Twitter after the basketball player criticized his policies during a television interview. So while Nike’s success is definitely Kaepernick’s victory, James has definitely earned the right to gloat, too.